Although various people have appeared in this magazine to date, it's been a long time since we've had a top manager who speaks more joyously and with a sparkle in his eye about the attraction of his company's products as this man. He recommends to customers the company products he loves. Although hardly surprising behavior for a manager, in the Japan of old there were many venture company managers who loved their company products that they worked so hard to make more than anyone else, who loved their staff, their customers, and who loved their company itself. Other than being the top manager of "worldwide Toyota," Morizo (his racing name) is first of all a man who likes his car and tries to keep it going. The sudden recovery in Toyota's results would not have been possible without Morizo's smiling countenance. The passion of Morizo, who says "I would like to have Japanese people love cars once again," is also the grass roots of Japan's monozukuri (manufacturing) tradition of "wanting to make good things."