Featured Company - Hyoda Instruments Corporation

Hyoda Instruments CorporationHyoda Instruments Corporation manufacturers mechanical dial thermometers in which the sensor and dial sections are integrated into a single unit.

These thermometers operate without the aid of a power source, and they can be used for temperature setting and measurement as they are.

We also make another type of thermometer that can be used not only for temperature but also for other applications such as temperature control, alarm operation, etc. Moreover, in addition to displaying the temperature on a dial, some models are capable of sending temperature signals from remote locations for input into a centralized control system.

For more information please refer to the Hyoda Instruments Corporation website or send an inquiry.

The New Rich

There is an expanding market for the increasingly wealthy population–especially women in their thirties and forties who are willing to spend money on luxury. Customized spa services are one example, which can easily become twice the price of an average spa visit. Money is not an issue for these women but instead the quality of personalized counseling on traditional Chinese medicine is more crucial.

However crazy this may sound, the increase in demand for diamonds with more than 3 carats (80 times the cost of an average 0.3 carat engagement ring) supports the argument for the trend mentioned above. What before only found themselves in the hands of wealthy 60 year olds, are now finding a new market between the ages of thirty and forty.

The publishing industry has caught on and found this population to be a profitable target and have published a successful catalogue that features everything from limited edition jewelry to real estate outside of Japan.

Even more, due to the style of networking among this new wealthy population changing from previous years and there has been an increase in popularity for restaurants that offer catering services have experienced a 40 percent increase in profit within these last two years. The average budget when inquiring for these catering services is usually 20 thousand yen for one person. This interest for home parties has extended to individuals interested in owning boats for the purpose of entertaining guests.

Featured Company - Kamiyama Tekkosho Co., Ltd.

Kamiyama Tekkosho Co., Ltd.Kamiyama Ironworks developed the Unipoint brand as an epoch-making drill screw that has changed the entire functional basis of the screw.

The secret behind the power of Unipoint screws is in the tip, which is made entirely by cold forging. To create this product, we bore a bottom hole into the metal using a sharp drill bit while simultaneously carrying out tap processing. Accordingly, the processes of bottom hole processing and screw fastening, which have traditionally been conducted separately can now be accomplished in a one-touch action using a power driver.

At present, Unipoint screws are widely used in a host of fields including construction-related, metal parts assembly, automotive, home appliances, etc. Wherever they are used, Unipoint screws enable a remarkable improvement in working efficiency while helping to save energy.

For more information please refer to the Kamiyama Tekkosho Co., Ltd. website or send an inquiry.

Nothing but Belgium Beer

What simply began as an online store in 1996 selling various import and domestic beers five years later became an online specialty store selling just Belgium beer. In Japan, online shopping is becoming more a part of the everyday lifestyle creating more demand for very specialized online shopping experiences such this Belgium beer store.

The site is set up so visitors can search for beer by taste, type, glass, brewery, region, and fruit and all listed beers have a picture or illustration and description to make it easy to navigate even for first time visitors unfamiliar with Belgian beer. The major part of the site’s success is due to this extra care that is put into the website including the newsletter and blog where the brewers are introduced, adding depth to the site’s products. Currently the site owner’s dedication to Belgium beer has attracted 1000 to 1500 orders a month and half are regular customers.

Featured Company - Asahi Spectra

Asahi SpectraAsahi Spectra supplies high-end optical filters and instruments for biomedical optics, fluorescence microscopy, Raman research, lasers, lithography and astronomy.

Our optical filters and instruments enhance the measurement capabilities of UV, VIS, and NIR ranges. We have developed our photonics tools for over 30 years, and are well known in Japan as one of the best optical solutions provider. We design, develop, and manufacture advanced interference filters as well as optical instruments.

For more information please refer to the Asahi Spectra website or send an inquiry.

When Tradition Meets Technology

Especially with the summer festival season at full swing, stores selling traditional Japanese festival clothing and accessories are working hard to utilize the web to expand their target markets. From traditional Japanese shirts and split toe socks worn for the summer festivals to decorations ranging from traditional to modern festival themed cell phone straps, one can find a wide range of items on these online stores.

The detailed product descriptions even for what are considered standard products for Japanese festivals such as the split toe socks are helping to boost sales. Clearly showing the online store’s strengths such as providing products that will help to make the customer’s festival a more unique experience, is what is also attracting more and more customers away from the well networked brick and mortar stores to these online stores.

More Opportunities in Japan’s Ecommerce

In Japan, ecommerce has developed these past few years to a point that even businesses selling cardboard boxes are finding opportunities to make a profit online. Previously just selling via brick and mortar, the company’s business expansion to the internet which began in 1996 is finally breaking through with 40 thousand unique visitors a day. At bestcarton.com, you will find anything from boxes for moving, storage to product delivery for individuals and major companies.

The secret to the online store is its automated quotation system. The lesson to learn here for small and medium sized online businesses is that it is not just the technology behind the system that has made the site a success. It was simply having the patience and the flexibility to accept seemingly unprofitable small orders starting from one box to gain loyal customers.

Featured Company - Goto Seiki Kogyosho

Goto Seiki KogyoshoGoto Seiki Kogyosho, accepts orders for metal mold or die related tasks, including lost-wax processing, MIM, mold forging, malleable cast iron working, die casting, sintered alloy working and pressing, etc., ranging from mold making to cutting, and post-quenching grinding finishing. Goto Seiki Kogyosho can also handle after -sales assembly and with a wide range of products and a network of cooperating companies.
For more information please refer to the Goto Seiki Kogyosho website or send an inquiry.

The Next Generation of Advertisement

According to a recent research on advertising done by online company goo research, in Japan television advertising still gets the most exposure at 60.8 percent. However, internet advertising is only a few steps away at 9.7 percent from newspaper advertising which is at 12.8 percent, and has already surpassed radio advertising at 1.9 percent and magazine advertisement at 2.7 percent. Furthermore, the research results continue with consumers expressing that if the internet and email advertisements are adjusted to their needs, almost 45 percent are expected to express interest in the advertisements.

These statistics show the emerging potential of internet advertising, which can be a great advantage for overseas businesses interested in targeting their products and services in Japan at a low cost.

Making a Hit out of Time

Several businesses in Japan are becoming popular not from introducing completely new services or products but by becoming flexible with the times they provide their services. Blatter Massen Corporation, a cleaning delivery service based in Tokyo is one of many of these new businesses taking advantage of the demand for midnight and early morning services.

Blatter Massen’s competitive advantage is being able to provide services after 8pm when the average cleaner is closed. Customers do not hesitate with their high pricing since most value the convenience of being able to call at two in the morning for delivery services.

In the case of Japan, it is usually assumed that services offered early in the morning and late at night are targeted towards the young and elderly. However these timeslots are actually the most ideal for targeting working men and women who have difficulty finding time within their heavily scheduled weekdays to run errands or simply relax.

From package delivery services to accommodate late night pickup at nearby convenience stores, McDonalds franchises in selected business districts where times are adjusted for late night workers, to selected health clubs open early in the morning to accommodate those who wish to work up a sweat before going to work–more and more services are being introduced to support the busy lifestyles of working Japanese men and women.