Featured Company - Shimonishi Seisakusho Co., Ltd.

Shimonishi Seisakusho Co., Ltd. Shimonishi Seisakusho is a technology development-oriented company that is mainly engaged in manufacturing a variety of products that exploit the potential of permanent magnetism, ranging from door-use magnetic catches to industrial-use large-size adsorption plates and magnetic conveyance systems. They also design and accept orders for magnetic circuits using 3D magnetic analysis software.

For more information please refer to the Shimonishi Seisakusho Co., Ltd. website or send an inquiry.

‘Tis the Season for New Business Opportunities

Christmas traditions are slowly starting to change in Japan and as a result of these changes, businesses are being greatly affected.

In Japan, the Christmas season has always been a time for dating couples rather than families and so it was almost taken for granted that hotels and restaurants would be full with reservations during the holidays. However, there has been a slow shift in consciousness and these past few years more and more think of the holidays as time to spend time at home.

Christmas decorations have become increasingly popular because of this new trend. Apartments in Japan these days have higher ceilings allowing more to purchase Christmas trees to decorate–a tradition which was unheard of in past years. What was once a market where only 90 to 120 cm trees were sold has grown to where 180 to 240 cm tall trees have also become popular. What’s more is that Christmas decoration trends have not stopped inside the house but the western tradition of decorating outside the house with Christmas lights has also caught on.

While to some in the restaurant and food industry, this new Christmas trend has had a detrimental affect as mentioned above, others have found new business opportunities through the catering business. More find it more cost effective to close their restaurants for the holidays and just focus on catering for home parties. Another example of businesses who have found joy from the holiday season are cooking schools which teach men to cook season foods so they can entertain their partners, families, and friends.

Featured Company - Yamazen Kanagata

Yamazen Kanagata is a manufacturer of plastic molds and aluminum diecast molds with 35 years of experience in the industry. They possess a broad range of processing technologies both for producing general-purpose resin molds and also for two-color forming, super engineering plastic, thermosetting, screw products, etc. With regard to promising new products, they are currently developing a water-feeding device for flower pots and planters.

For more information please refer to the Yamazen Kanagata website or send an inquiry.

Fun Being Key to Successful Business

It is important to have a great product and it is also important to have great design. However, a humorous product name can also do miracles in bringing sales. Earlier this year, a line of tofu with eccentric names like “Kaze-ni-fukarete-tofuya-johnny” (Johnny the Tofu Maker, Blowing in the Wind),”Otokomae tofu” (Handsome Tofu),”Kenka-jyoutou-yakko-yarou” (The Fighting Fool), grabbed the attention of consumers and became a big hit. Ito Shingo, the master mind behind these new creations was able to help his company escape sluggish sales from having to produce low-priced tofu by producing these not just buzz worthy but very flavorful high-priced tofu.

By realizing that a product as traditionally Japanese as tofu cannot just be healthy or delicious but must stand out also by other means, Ito was able to not only survive but shine while other companies were filing for bankruptcy left and right. The eccentric ideas did not stop there. The line of tofu has its original theme music adding to the brand’s image.

Humor is key to Ito’s success. Perhaps you can bring humor to Japan’s market.

Featured Company - Thoho Industrial Ltd.

Thoho Industrial Ltd. Thoho Industrial is dedicated to meeting the insatiable challenges of cordless design. Our smokeless portable cooking stove with magic charcoal grill was developed in Higashi Osaka and uses a technology for making gas burn directly without passing through a conduction pipe plus a combination of a combustion catalyst and carbonized charcoal.

For more information please refer to the Thoho Industrial Ltd. website or send an inquiry.

Bringing Profit with the Same Ingredients

Since a new flower shop opened this April in Osaka, Japan, it has been the center of attention of the media and it’s many customers. What could possibly make a single flower shop so ground-breaking and create such commotion? A simple glance at the flower shop WiSH’s display counters will help explain everything.

At WiSH, instead of just your usual vase flower arrangements, flowers are arranged to look like sundaes, cakes, and tarts. Most customers are women in their twenties who purchase these “sweets” for friends or themselves.

Though the flower shop does sell your traditional arrangements, ironically what differentiates WiSH from others are these unique arrangements created with the same flowers.

Featured Product - PLUSWOOD - wood-fiber reinforced plastics

Nagase & Co., Ltd. Stronger and more environmentally friendly than just wood. More versatile than plastic. PLUSWOOD is a new building material created by the industry leading resin composite technology of Nagase Industries. Its benefits are apparent everywhere including hotels, hospitals and pools.


PLUSWOOD Advantages

  1. Easily worked and as attractive as traditional woods.
  2. Superior durability and resistance to weather conditions.
  3. High strength with consistent quality.
  4. Environmentally friendly and sustainable.

For more information please refer to the Nagase & Co., Ltd. website or send an inquiry.

Business with Stones

Ganbanyoku (rock bathing) has been the recent rage in the ever changing health and beauty industry in Japan. Especially due to the decrease in price of stones used in these bathing facilities, ganbanyoku has become the next best thing to a luxurious spa visit at a weekend getaway.

However, due to the increase in number of ganbanyoku facilities, the craze is soon expected to reach its peak. Bringing a new twist to their current services has become crucial in order to not only outlive the competition of two thousand spas nationwide but sustain the trend. A successful example is a Nagoya based ganbanyoku chain which has utilized its extensive knowledge of stones to develop unique new products for women using a stone powder with healing properties.

Featured Company - Nisshin Water Proof Co., Ltd.

Nisshin Water Proof Co., Ltd.K-form fabrics are manufactured under a process in which a thin layer of foam rubber measuring 0.1-0.5mm in thickness is placed between two sheets of cloth. K-foam fabrics are well known in Japan as materials for brand bags. Nisshin Water Proof is the only company in Japan possessing this special processing technology, with which almost any fabric material can be revitalized as light textured yet firm material combining elasticity with a high class feel.

Moreover, since the rubber used in this process consists almost entirely of natural rubber, K-foam fabrics are environmentally friendly products that do not produce dioxins or environmental hormones.

For more information please refer to the Nisshin Water Proof Co., Ltd. website or send an inquiry.

Surviving the Drop in Birth Rate

Due to the recent decrease in birthrate, numerous businesses in Japan have shifted their consumer focus on the elderly. Even exhibitions which used to simply display products for infants have changed their exhibition name to include products targeting the elderly. Manufactures are no longer able to survive depending just on the baby products market. Such companies include for example, those that have used technology they used to manufacture caster wheels and handles for baby carriages for products for the elderly.

Some businesses that have always only targeted their services towards infants, have had to expand further and completely renew facilities and services to include adults. Photo studios are one example, which are hoping that young families will continue to come back for other photo opportunities as their children grow older. Businesses such as these are planning recovering by taking advantage of the positive impact the decrease in birthrate has had on the market, which is the large investments parents are willing to make for each child.