Archive for the 'export-japan newsletter' Category


Japan as the New “it” Product

Within these past few years not only has there been an increase in number of tourists coming to Japan but there has been an increase in interest in the general Japanese public to market towards these tourists. Many newspapers and magazines articles have been written on how travel agencies, accommodations, restaurants, theme parks, tourist destinations, shops of all ranges in Japan are working together and hard to understand their new market, meet their needs, and find more potential.

Japanese locals in the more rural parts of Japan were less enthusiastic about opening up to foreign customers in the past, are now actively seeking consultation on how best to accommodate these new foreign customers coming from all over the globe.

New tours, services, products, signs, job positions have been created due to these changes in the industry and more is yet to come.

Sunstar Engineering, Inc. EP Silicone & Reworkable Underfills

Sanyo Co. Ltd.

High-density mounting technologies are advancing in the midst of the continuous development of mobile and digital consumer electronics and automotives. Underfill use on the solder joints of semiconductor devices such as Fine Pitch BGA, WLCSP, Flip Chip is progressing every year to reduce thermal and mechanical stress to improve product reliability and life cycle. Sunstar develops and sells repairable stress reducing underfills of various grades. They offer mount reliability with the company’s underfills which possess a track record in a wide range of fields.

For more information on Sunstar Engineering, Inc., please refer to the Sunstar Engineering website or send an inquiry.

Oil Prices and Pasta in Japan

Increase in oil prices has had a detrimental effect on Japanese businesses such as well known Italian restaurant chain Saizeriya. Famous for their low prices such as their 299 yen pasta, this family restaurant among others are rethinking their business strategies and planning on closing a few stores in selected suburban areas and instead reopening in shopping centers.

Featured Company- Sanyo Co. Ltd.

Sanyo Co. Ltd.

Sanyo uses its base of cold plastic working including pressed parts and springs to respond to customer needs. Using uniquely developed technology, they provide a wide range of services from mold production and cutting to heat treatment, welding and assembly.

Sanyo’s products are used in a variety of industries. Beginning with motorcycles, automobiles and engines compliant with exhaust gas regulations, their products also include machinery for industry and agriculture, construction materials for housing and office devices.

With Japanese production bases in Osaka, Tottori and Shiga as well as a Chinese base in Tianjin (Tientsin), Sanyo maximizes its manufacturing capacity to meet export demands to the US, Europe and China.

For more information on Sanyo Co. Ltd., please refer to the Sanyo Co. Ltd. website or send an inquiry.

Business Hints Hiding Outside of Tokyo

Beginning with the growing popularity of the Himitsu no Kenmin Show, a Japanese television show featuring celebrities representing various prefectures in Japan to discuss local curiosities such as dialect, customs, and foods, there has been an increase in interest among the Japanese population to learn more about these previously overlooked regions. The focus has always been on Tokyo but now there has been a slight shift in thought and even among the younger population, hidden treasures are thought to be hiding beyond the metropolises. Various books featuring prefecture specific facts and trivia have been published and have been selling well. Local cuisine has been an especially hot topic, now with annual events such as the B-1 Grand Prix where local restaurants compete with their regional cuisines. Though these various regional differences which are finally being exposed to the general public, new product ideas and business opportunities are being found.

Featured Company - Seiki Screen Systems

Seiki Screen SystemsSeiki Screen Systems

Seiki Screen Systems, based in Japan, provides a wide variety of retractable screen solutions worldwide, including flat and pleated mesh type door and window screens and customized products.

Take a look at our website at www.seikiscreensystems.com for more details. In addition to general information about our company and product solutions, you will find helpful visuals, which explain the innovative technology behind our quality lineup.

Through our products we aim to provide the screen solutions needed for everyone to enjoy a worry-free clear breeze.

For more information on Seiki Screen Systems, please refer to the Seiki Screen Systems website or send an inquiry.

Putting the Premium in Donuts and More

Donuts have not been a highlight of the Japanese diet until these past few years when donut stores from abroad began to popup all over in the streets of Tokyo. With the introduction of gourmet donut shops, the local donut shops which were already popular now needed to compete fiercely with the newcomers against their new “premium” style of donuts and services. More stores with stylish interior and higher quality donuts began to popup in response. As a result a whole market has evolved with a new range of customers that were never before considered to be part of the target market which consisted of more children and teenagers. Similar trends have been occurring in every sector of the Japanese market with products from soft drinks, desserts, to running wear, premium products have been developed to include unlikely targets for previously unrelated products.

Featured Company - Kanamori Plastics Co. Ltd.

Kanamori Plastics Co. Ltd.

Kanamori Plastics Co. Ltd. manufactures all kinds of specialized extrusion molded products used in various fields including materials for construction, heat insulation, anti-pollution facilities, water treatment, civil engineering/road building, industrial goods, furniture, packaging, household goods, etc.
For more information on Kanamori Plastics Co. Ltd., please refer to the Kanamori Plastics Co. Ltd. website or send an inquiry.

Buying Their Way To Relaxation

Well known companies such as the tea manufacturer Lipton Yellow Label Tea, have successfully survived the market for decades for various reasons including continuous changes in package design. However, advertising the relaxation benefits of L-Theanine. which can be found in tea, was the cause of a major boost in sales especially in this generation where people in Japan buy their way to relaxation with bath salts and herbal teas. Of course the basics such as improvements on flavor cannot be ignored especially in a country with consumers as picky as in Japan.

Featured Company - Marl Kinzoku Seisakusho Co., Ltd.

Marl Kinzoku Seisakusho Co., Ltd.

Marl Kinzoku Seisakusho Co., Ltd. has realized an integrated product manufacturing system ranging from metal press processing to assembly and providing high-precision and high-quality products while attempting to reduce costs through energy saving.
For more information on Marl Kinzoku Seisakusho, please refer to the Marl Kinzoku Seisakusho Co., Ltd. website or send an inquiry.