export-japan.com's newsletter 27th February 2006 edition

Contents

New Money Found in the Art of Cooking

More and more men over 60 years old who have never been associated with cooking have recently been seen attending cooking classes and purchasing cookware at specialty stores. The main factor for the growing interest in cooking is that these men have retired and wish to find something productive to do with their free time. However, another contributing factor is that many feel they cannot keep on relying on other family members.

Although the number of 60-year-old men taking classes is still small compared to the number of female or younger students, schools are increasing the number of classes expecting the next wave of male retirees to become potential students. Along with these instructors are specialty shop owners who are stocking up on more cookware specifically targeting this group of male retirees. This is because these men are said to put more emphasis on quality and are willing to pay more regardless of how expensive an espresso machine or brand name copper saucepan costs. For example, with knives, particularly knives for soba (buckwheat noodles) making, those in the 30 to 40 thousand yen price range are selling more than those in the 5000 yen price range.

Featured Event - Mobile Intelligence Japan - Next Mission to Tokyo 15- 19 May 2006
Mobile Intelligence Japan

MIJ is an expert guided tour into the heart of Japan's mobile ecosystem providing valuable personal connections and business opportunities for markets elsewhere.

Participants, comprising professionals from all levels in the wireless industry worldwide, will have a unique opportunity to study Japan's fabled mobile market and see first-hand how this country is gaining valuable and exportable experience. The agenda includes daily sessions in seminar rooms, at individual company locations, in large vendor technology showrooms, at networking venues and -- most importantly -- on the streets of Tokyo, where keitai culture and youth synergy are driving mobile innovation.

Organized by Mobikyo K.K., a J-Seed Ventures, Inc. group company and parent of the Wireless Watch Japan media project, with support from partners in Japan and Europe, the program is created based on direct experience of who's doing what and who matters in Japan mobile.

Please download these files for more information on the MIJ mission. A 10% package price discount is available for those who register via export-japan.com.

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Track the Next Japanese Food to Hit Your Country

The food industry is one of many segments of Japanese business that is finding new ground overseas. While sushi, teriyaki, sukiyaki, and tempura were the obvious forerunners, Japanese chefs and food exporters are now challenging local tongues to a new face of Japanese food culture. The most obvious place to spot the new overseas activity is with the increasing number of Japanese restaurants opening left and right in various countries. In order to survive the fierce race for quality, chefs are introducing new Japanese dishes to the world. However, perhaps less known is the fact that more and more food exporters are stepping up to the challenge to export Japanese delicacies from fruits to seafood, targeting the increasing number of health conscious shoppers interested in such foods as miso, as well as the average shopper with more familiar foods such as apples and scallops. Importers from various countries are also currently flocking to Japan to find the next hit.

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Export-Japan.com Site Update

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