export-japan.com's newsletter 13th February 2005 edition

Contents

The Buzz on Buzz Marketing

The Internet is changing the face of how products are marketed in Japan. The increase in number of internet community portal sites where those with common interest spread information word off mouth are what brought buzz marketing to a new level. One of the most well known community sites in Japan is cosme.net, a portal site specializing in cosmetics. With 600 thousand registered members and more than 3 million written reviews on a variety of cosmetics, the influence the site has is large enough that any item with a good review is said to sell well. The surprise is that this trend can be seen regardless of how large or small the cosmetics manufacturer. Cosmetics developed by previously unknown manufacturers are selling extremely well without investing millions on advertising fees, which is forcing large cosmetic manufactures to rethink their sales and marketing strategies. There are now companies that have utilized the site’s influence to their advantage as a cost efficiently way to do research and development.

Blogs have also become major players in this buzz marketing phenomenon because of affiliate programs where individuals recommend products on their blogs. It is important to note that this trend towards buzz marketing is not just present in the consumer goods market but other industries as well, such as the food service industry, etc.

Featured Company - Aquatech Co., Ltd.
Aquatech Co., Ltd.

Aquatech Co., Ltd.’s Ring Pumps are ideal for pumping solutions that need to remain free from mixing and contamination. Ring Pump has a structure that employs an eccentric ring movement to pump liquids while minimizing damage to the tube through which they pass. It can be used for transporting many kinds of liquids and gases and it is available in a wide range of sizes and discharge capacities.

For more information and details on Aquatech’s Ring Pumps, please view their website or send an inquiry.

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Internet Coupon Marketing Solutions

Internet coupons, via both personal computers and cell phones, have become omnipresent in Japan as a way for various services to attract customers. However, the companies themselves still experience financial hurdles in paying for the publicity cost of being placed in these coupon directories.

Noticing the financial burdens small businesses have to face, a coupon site specializing in massage and relaxation therapy related services recently opened with coupon listings for free services of over 200 stores. In this coupon service, the store registers to pay approximately 20thousand yen (200 US dollars) for website development and a monthly maintenance fee of 10thousand yen (100 US dollars).

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Export-Japan.com Site Update

Come see the new renewed export-japan.com website. If not yet a full member, register for free to publish your company details and trade offers. Also make sure to take a look at our Business Information Search Service for those looking for specific Japanese business information.

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Who are export-japan.com?

At export-japan.com we help build successful business relationships between Japanese companies and like-minded companies all over the world. We can help you do business with Japanese companies.

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Most people know that being successful in business is dependant on building relationships. Companies with strong relationships are better equipped to cope with lean times and the better prepared for upturns. Subscribing to the newsletter you can get vital info. Being a full member you can go one step further and start using this info to build partnerships. After you sign up you can post your company information and business offers to the Japanese side of the site. Japanese companies regularly check and search this information for companies they can do business with. We have over 4000 members, one of those could be your next partner helping you grow or enter into a previously inaccessible market.

And the process to become a full member is simple. It is free and will take you less than 5 minutes. Become a member, Start making partnerships, enjoy the success. Join Now

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