export-japan.com's newsletter 28th November 2005 edition

Contents

Labels Away! – Trends towards Labeling Places of Origin in Restaurants

Labeling places of origin on groceries has been a standard practice in supermarkets but recently restaurants have caught on the trend for the same reasons: to gain trust among their customers. This is not only a practice incorporated by those trying to bring back customers to eat their meat dishes who have lost trust due to the various recent health safety issues surrounding beef and chicken imports, but also for vegetables to emphasize their quality with more background information.

To those who own restaurants, labeling at first may not seem like a favorable trend since there is a need to invest time and money to reexamine distribution channels that will be trustworthy enough to expose to their customers. However, seeing that 79 percent of Japanese consumers consider knowing places of origin labels a necessity according to a recent poll, it is not unlikely that customers will soon or later choose restaurants based on these labels.

Featured Company - Higashida Machinery Co. Ltd.
Higashida Machinery Co. Ltd.

Higashida Machinery Co. Ltd. manufactures and sells industrial machines and tools such as flat die-type rolling machines for screw, pin, etc. production, in addition to other machines. The company’s machine and dies come in a variety of sizes and are capable of forming high-precision products as small as micron size and as large as M24 size.

For more information on Higashida Machinery’s flat die-type horizontal high-precision rolling machine, refer to their website or send an inquiry.

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Always Demanding Something Healthier - The Forever Developing Japanese Health Food Market

Because the demand for health foods is always very high among consumers in Japan, companies are continuously on the run to develop the next sensational health product.

Kewpie Co. recently announced Dife, a condiment that looks and tastes like mayonnaise that is not only low in calories but lowers cholesterol. This new miracle worker took an approximately five and a half year struggle to develop. The secret is in the use of plant sterol found in soybeans and rapeseed which displaces cholesterol in the micelle, a liquid particle. Since cholesterol cannot be absorbed by the small intestine without the ability to become part of the micelle, it does not reach the bloodstream. Though Kewpie Co. dominates with 70 percent of market share, there is no time to rest since the health food battle continues with Ajinomoto, Kewpie Co.’s competitor which is currently in the process of developing a similar product.

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Export-Japan.com Site Update

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