export-japan.com's newsletter 26th September 2005 edition

Contents

Surviving Japan's Fierce Toy Market

In Japan, it is said that 8 to 10 thousand new toys are introduced every year. If ten are released in one day, most disappear without notice. Toy manufacturers on average develop a new toy every month even though the time and money spent on product development does not always guarantee success. The decrease in number of children in Japan is one of the major reasons for the struggles.

By broadening their target market, Tomy, one of Japan’s leading toy manufacturers was able to step to the challenge and produced a toy that has so far survived the market for three years. The Nohohon-Zoku digital solar clock toy dolls have captured the hearts of both young and old consumers with their cute and calming expressions and movements. The full year spent on just developing the perfect calming face for this toy is only part of the reason for the product’s success. The time and effort spent on marketing, mainly constantly changing store display shelves to keep customers interested, and getting restaurants and doctor offices to display the clock near the cash register or at the front desk is what really helped boost sales.

Featured Company - Tenking Co., Ltd
Tenking Co., Ltd

Tenking Co., Ltd, is the industry’s top manufacturer of small drum units for digital video cameras and VHS video decks. Currently Tenking is expanding its product range to include automotive-use hydraulic control parts and CD/DVD player parts by making creative use of the precision cutting technology it has accumulated over the past four decades.

For more information and details on Tenking Co., Ltd, please view their website or send an inquiry.

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Baby Boomer Generation Making Their Dream Home’s Come True

The baby boomer generation is now ready to spend as they approach retirement. Unlike their parent’s generation, perhaps mainly because more are living longer, a large amount of money is being spent on themselves than saved for their children. One particular area where much of their money is being poured into is in home improvements in preparation for their new hobby filled daily lives. Whether it is to build space for cooking or doll making, reverse mortgage is allowing these baby boomers to make their dreams home come true. As a result, sales for home improvements specifically for kitchens and bathrooms are said to have increased 6 percent in the last three years. Many couples are also converting rooms that used to be their children’s rooms into their own private rooms so each can spend more time alone and focus on hobbies.

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Export-Japan.com Site Update

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