export-japan.com's newsletter 13rd June 2005 edition

Contents

Dessert Vinegar - a new, stylish and healthy alternative

Dessert Vinegar

Following the increase in popularity of vinegar based drinks, the one and only vinegar sommelier has recently come into the media spotlight with a mission to spread the various ways vinegar can be enjoyed. It was the vinegar sommelier’s fruit based dessert vinegar that first sparked public interest, and now there are a variety of flavors including blueberry and Muscat. The sommelier recommends that these dessert vinegars be mixed with not only water but also milk, distilled spirits, or wine, and can also be enjoyed with ice cream and yogurt. A spoonful of this dessert vinegar in curry is said to add depth to its flavor, and in the wintertime, this vinegar can simply be mixed with hot water or put on croissants with butter. The high level of creativity that is demonstrated in his introduction of dessert vinegar is representative of the time and dedication required by the Japanese food and beverage industry to gain and sustain local consumers’ attention, who are known to be the most demanding in the world.

Featured Product - Eura Co., Ltd.’s high-quality machine screws and bolts
Eura Co., Ltd.

Ever since its establishment in 1965, Eura Co., Ltd. devoted itself to making high-quality machine screws and bolts ranging from small hexagonal bolts, used mainly as vibration-bearing bolts in cars and agricultural machinery, to high-tensile hexagonal bolts and flange screws. The company produces a total of more than 10,000 pieces per month utilizing approximately 160 tons of metallic and alloy rods made from iron, copper, aluminum, chromium, stainless steel, molybdenum, titanium, etc. With their flexible manufacturing system and diverse lineup of materials, Eura is capable of responding immediately to your needs.

For more information, please refer to their website or send an inquiry.

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Marketing Healthy Asia for Asians
vermicelli instant cup noodles

Vermicelli instant cup noodles are currently a hit among women in their 20s and 30s. Low in calories, delicious, and quick are the key elements that are driving this new product to success. Another element to take note of is the various non-Japanese Asian flavors that are available, including Korean kimchi chige and Vietnamese pho, exemplifying how deep food culture from other Asian countries have become a part of the average Japanese woman’s daily life. With this intertwining of Asian cultures, perhaps there will be more chances for health related products from other Asian countries that will spur the interest of this group of women.

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Export-Japan.com Site Update

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