export-japan.com's newsletter 23rd May 2005 edition

Contents

Golf Market Coming Back Full Swing

Taylor Made Co., Ltd.

In attempts to follow the footsteps of popular, young, professional female golfers Sakura Yokomine and Ai Miyazato, junior golf schools have seen an increase in the number of parents and children taking lessons together. There are even several schools that are planning on expanding to respond to the expected increase of students. While it is not surprising that driver models used by the two professional golfers are ranking well in sales, others golf club manufacturers such as Salomon & TaylorMade Co., Ltd. also steadily continue to keep market share. Golf courses are also in this race to regain momentum as well in this golf frenzied Japanese market.

Featured Company: Big Daishowa Seiki Co., Ltd.

Big Daishowa Seiki Co., Ltd.

Big Daishowa Seiki, recommended by the Eastern Osaka Chamber of Commerce as a top manufacturer in the tooling field, currently sells its products worldwide through an official distributor in each country. It's main products include the simultaneous dual contact system, mega chuck series, new baby chuck series, hydraulic chuck, ck boring system, fullcut mill, profit maker series, compact sensor series, and laser liner series.

For more information, please refer to their website.

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Recent Trends: Hair Growth Formula

Taisho Pharmaceutical Co., Ltd.

In a population where 1 out of 10 people experience hair loss, hair growth formula manufacturers in Japan are hoping to expand beyond the traditional male target market by developing and marketing products solely for women.

Taisho Pharmaceutical Co., Ltd. is one of a number of companies that are stepping up to the challenge and is promoting their product RiUP for women in hopes to gain market share. It is expected that many women will try out hair growth products, but will quickly switch to another company's products if they do not see any immediate results, eventually giving up. The challenge for these hair growth formula companies is to find ways to maintain customer loyalty.

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