export-japan.com's newsletter 9th May 2005 edition

Contents

Opportunities in the Nursing Care Market

Watami, RnoKAIGO

More and more previously unrelated industries are looking for business opportunities in the nursing care sector, a market worth over 5 trillion yen and still growing.

Watami Co. Ltd., well known for its successful Japanese style pub franchise, recently bought RnoKAIGO Inc., which operates 16 nursing facilities within the Tokyo, Kanagawa, and Saitama area. Watami's decision to buy RnoKAIGO was to strengthen its position in the nursing care business. While it is still a unique venture for a company mainly known for its long history in the food service industry, Watami has already made improvements including utilizing its food business expertise to improve the quality and cost structure of the nursing home food services.

Featured Product: WHYNOT wine preserver and dispenser by everydayWINE Co., Ltd.

WHYNOT wine preserver and dispenser

WHYNOT by everydayWINE Co., Ltd. is the world’s first wine preserver and dispenser that uncorks and dispenses bottles of wine without any contact with oxygen.

everydayWINE’s patented cork replacement mechanism which operates under a bed of 99.9% pure inert nitrogen gas is what makes this product unique and essential in serving quality wine in a cost efficient manner. Past customers claim that the wine’s flavor and aroma can be preserved up to 8 months using this wine server. WHYNOT is available in two sizes for 6 or 24 bottles, has an attached nitrogen generator, uses an environmentally friendly CFC-free, vibration free cooling system via a Peltier element, and a thermostatic controller to allow you to serve wine at a perfect temperature between 5 to 18 degrees Celsius.

For further information regarding everdayWINE Co., Ltd.’s WHYNOT wine server, please send an inquiry via the newsletter contact form.

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Investing in the Anime Market

anime market

The anime and gaming market is said to be worth 88 billion yen, so it is not surprising that both the public and private sectors are taking notice of the benefits of investing in the anime business.

The most noticeable example within the public sector is the anime trade fair sponsored by the Tokyo Metropolitan Government held every year to further promote the anime industry on an international level. In the private sector, Itochu Corp., a major trading house, plans to set up a fund investing in Japanese animation with U.S. media and entertainment giant, Time Warner Inc., to increase the number of animated television programs to be aired around the world. The rise in anime related company stocks up to 1 trillion yen is also another concrete indication of the market’s potential. Some major examples are used anime books and goods store Mandarake's stock rising up to 1.2 million yen, online game company Koei Net's stock quadrupling to 1.7 million yen, and anime entertainment company Broccoli Co. Ltd. and Toei Animation Co. Ltd. experiencing similar boosts.

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