export-japan.com's newsletter 11th April 2005 edition

Contents

Jump on Japan's IT Business Bandwagon
Cyber Agent, Volubeit

Japan's IT business frenzy is showing no signs of stopping. The most recent evidence of this is Susumu Fujita's book, Confessions of a CEO working in Shibuya, appearing on the best seller list of various bookstores nationwide. Fujita is the CEO of Cyber Agent, a well-known online advertising agency and media provider in Japan. Confessions is based on his popular weblog, operated on the company’s Ameba Blog portal, and the book’s popularity is a symbol of Japan’s soaring interest in Internet business and media.

A unique example how the public’s interest has helped to create new online businesses in Japan is Volubeit.com where the Internet is successfully delving into the agriculture industry. Volubeit, a term coined from the words volunteer and albeit (part-time job), is a volunteer-job listing that connects potential applicants interested in doing farm work and experiencing a slower paced lifestyle away from the city with farmers nationwide.

Although it is easy to become mystified by Japan’s Internet market considering the recent messy news surrounding livedoor Co., Ltd., it is definitely important to keep close tabs on IT trends in Japan, for there might be numerous business opportunities that are still waiting to be realized.

Current Trends: Mutton Becoming Mainstream

Surprisingly, amidst the backdrop of the mad cow disease uproar, mutton sales slowly rose with the popularity of Genghis kan, a Mongolian-inspired mutton or lamb barbeque dish from Hokkaido. While it is not unusual to see families and friends eating Genghis kan outdoors during hanami, or spring cherry blossom viewing, in the Hokkaido area, this trend has recently spread nationwide. Favored not only for its taste, reasonable price, and health benefits, its popularity surged as a party food and is still going strong.

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