export-japan.com's newsletter 28th March 2005 edition

Contents

The Changing Face of Working Japan

Eclipse, Saki, Peach John

The future of Japanese business may seem bleak at first glance due to two major employment issues. First, the "year 2007 problem,” also known to some as the “retirement bubble,” is when much of the Japanese baby boomer generation is said to retire. This exodus of workers born during the years 1947 and 1949 will create an urgent need for businesses across the country to find replacements for the jobs being left behind. At the same time, while businesses will want more employees, the increasing number of NEETs (Not in Employment, Education or Training) or young “silver spoon syndrome” children between the ages 19 and 23 not planning to seek employment, are said to cause a shortage in skilled labor within Japan.

Despite this gloom and doom, the Japanese business world is finding new hope within its increasing working female population. Female company presidents such as Mika Noguchi, the founder and president of Peach John, Hino Mizuho, the 29 year old founder and president of Eclipse, and Maho Shibui, a renowned money and career advisor, are among the many female business role models who are currently leading the way and changing the face of employment and business practices in Japan. This shift towards more woman friendly business environments is even taking place in the industrial sector with Sakie Akiyama, the CEO of Saki Corporation. This inspection machine manufacturer’s factory is located in the same 31st floor room of a Tokyo skyscraper as its sales team and every other division of the company. As a result of this ground breaking all-in-one unique business model implemented by Sakie Akayama, she is helping to bring back value to Made in Japan manufacturing as an alternative to overseas manufacturing.

Regardless of the fear of a shortage of skilled workers to support the Japanese economy within the next few years, the key to revitalizing the next generation of Japanese business is thought to be up to the creative hands and minds of young women.

Featured Product: Twinbird’s Rechargeable Waterproof CD Player

Twinbird

Have a nice long stress-relieving bath with your favorite meditation music or Bossa Nova, or pop and rock songs that make you want to sing all day long in the shower. Whatever your style, the Twinbird rechargeable waterproof CD player can add more pleasure to your daily bath time.

In addition to audio CDs, this slim, stylish, waterproof CD player lets you manage and listen to your MP3 and WMA-encoded CD-R/CD-RW discs with up to 500* songs. This player’s compact design makes it easy to recharge and also operates with standard batteries incase the power runs out when using the player such as while doing outdoor water sports. The player is also equipped with your regular portable music player specs including a display panel showing song titles and shock protection.

For more information on the Twinbird audio player, please refer to the Twinbird website or send inquiries via the contact form.

*based on calculations assuming one three minute song is recorded in WMA/48kbps format

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Current Trends: Social Network Services

Social Network Services (SNS) similar to Friendster or Orkut are currently flooding the Japanese internet scene. With the popularity of eMercury, Inc.’s Mixi and GREE Co., Ltd.’s GREE, the internet is yet again proving itself an even more indispensable tool in connecting the Japanese population. Even before these two communities popped into the internet scene, sites such as Kanshin.com and the infamous 2channel boards were a popular source for community and information. Although these SNSs are free to its 300,000 plus users for basic services, besides charging for advertising and premium membership fees, these SNSs have a lot of potential in finding ways to form the next generation innovative business models.

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