export-japan.com's newsletter 14th March 2005 edition

Contents

Starting up Across Japan – Japanese startups bringing creative business models to the forefront

JJ Club 100

Japan is increasingly proving itself as attractive ground for innovative business in spite of the recent Seibu Railway scandals that have been lingering the public eye worldwide. Year after year, more startup businesses have been proving their sustained financial success with unique businesses models that are currently helping to remold Japanese business. The IT industry is the most obvious example with its high profile companies such as Livedoor Co., Ltd., an internet service provider currently appearing all over the media with its ongoing acquisition battle with Fuji Television Network Inc., one of Japan's main television networks. However, it is not just the IT industry that is seeing the advancement of start-up businesses. Companies such as Next Japan Co., Inc., a startup based in Osaka has recently attracted media attention with its unique franchise amusement facilities JJ Club 100, where the business' key to success is reusing old abandoned buildings and used arcade games to setup their low cost amusement facilities. Furthermore, instead of expecting its customers to pay for each arcade game or game of basketball, JJ Club offers its services for 100 yen per 15 minutes of playtime with anything available in the facility. The JJ Clubs across Japan are surprising analysts with its ability to attract a wide range of customers, from mothers to the elderly, despite the facilities' often plain exterior at remote locations.

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Ai's on the Prize – Golf sensation Miyazato Ai changing the face of Japan's golf industry

The Japanese public's view of the golf industry has changed drastically since 19 year old female professional golfer Miyazato Ai came into the scene. The media has never been this fascinated with women's golf and the effects are most obvious at tournaments seeing the crowds of media and fan following her each step. Her appearance in numerous commercials for Suntory, Japan Airlines, Bridgestone, etc., and ability to attract impressive television ratings despite certain tournaments being aired at midnight, is also due to her family oriented and humble personality that is what is truly drawing the new golf fans. Along with the recent trend towards golf manufacturers redesigning their products to attract the increasingly style conscious consumers, it is believed that her presence will generate a fresh new target market for the golf industry.

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