export-japan.com's newsletter 14th February 2005 edition

Contents

Blog Towards Your Target Market

Blogging has recently become the hottest new business medium in Japan. Currently, approximately 2 hundred thousand blogs are created in a year in Japan and this number is expected to rise to the 1 million mark within two years. Now, there are various online journal services battling for not just individual users with television commercials, but businesses of every industry that are interested in utilizing this medium as a marketing tool to squeeze the gap with their customers and attract more. It has become customary for IT company moguls to write blog postings on their company websites, and others such as well known celebrities, economists, real estate agents, and professors are also catching on in the craze to increase the number of repeaters for their online content. Books have recently been published encouraging businesses to incorporate blogs into company websites touting the SEO benefits gained while others have already been experiencing the attention they receive from blogging and have published books based on their entry archives.

Featured Product: Industrial Printer Supplies from KR Trading
KR Trading Co., Ltd.

KR Trading is one of the leading manufacturers of printing and industrial rubber rollers in Japan, designing and producing rubber compounds and printing consumables.

They have recently revamped their English online store with products including wash-up blades, rubber suckers, dampening roller covers, anti-marketing film, specialty chemicals, oil absorbents, ink knives, turning disk, anti-static brush, nonslip silicone tape, etc. This month, four new products are to be added to the lineup including spray powder, silver ion sterilizer, bio-enzymatic cleaner, and magnifiers. KR Trading has extensive experience supplying printing products to the overseas market with clients including Fuji Film, Toshiba, Komori and Ryobi.

Visit the KR Trading's online store.

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Market Watch: Water Tasting

The concept of buying bottled water has become a norm these past few years especially in Tokyo where the city’s tap water contents have become questionable due to pollution. In synch with the increasing variety of bottled waters sold in the Japanese market, there has been an increase in consumers that select their mineral water like one selects their wine. From hard water made effervescent to match rich meat dishes to soft water for lighter Japanese-style dishes, or mineral water for those needing the extra minerals after a long workout. Water is selected according to current physical conditions, to match a dish or other needs, and of course personal preferences. Though still a niche market, there is even a mineral water bar in Tokyo catering to those looking for a classy nonalcoholic alternative where they can find waters from all over the world.

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Rising Home and Office Security Concerns
Secure - Rakulock

Japan's rising crime rate has been slowly raising public awareness for home and office security in recent years, and the uncertainty is causing increased sales of security related merchandise. Here we introduce Secure's Rakulock, a very popular home and office security solution that has been receiving high media attention these past few months.

Secure's Rakulock acts as an added bolt lock and burglar alarm for doors that require extra security due to higher risk of intruders. Without the hassle and cost of installation, any individual can setup the adjustable Rakulock on top of a home or office door. The lack of the need for installation construction is an added plus for renters who desire the extra security yet do not wish to hassle with landowners. Not only does the Rakulock bolt lock the door via a unique remote control key, an over 100dB alarm activates when the door or alarm is tampered with. The Rakulock is available for doors with a width of 36, 38, 40 mm (1.42, 1.50, 1.57 inches).

For further information please refer to Secure's Rakulock website or send any inquiries via the contact form.

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Notice to our Members – Image upload function added to trade lead publishing service

A product image upload function has been added to our trade lead publishing service. In addition to the currently posted product descriptions, your product images will be displayed on our Japanese website for local companies to see. Please refer to the export-japan.com website for more details.

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Who are export-japan.com?

At export-japan.com we help build successful business relationships between Japanese companies and like-minded companies all over the world. We can help you do business with Japanese companies.

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Most people know that being successful in business is dependant on building relationships. Companies with strong relationships are better equipped to cope with lean times and the better prepared for upturns. Subscribing to the newsletter you can get vital info. Being a full member you can go one step further and start using this info to build partnerships. After you sign up you can post your company information and business offers to the Japanese side of the site. Japanese companies regularly check and search this information for companies they can do business with. We have over 4000 members, one of those could be your next partner helping you grow or enter into a previously inaccessible market.

And the process to become a full member is simple. It is free and will take you less than 5 minutes. Become a member, Start making partnerships, enjoy the success. Join Now

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