export-japan.com's newsletter 6th December 2004 edition

Contents

Healthily Consuming Japan
Seiko Industry Corporation

Sharp recently released Helsio, a water oven that toasts, grills, bakes, and roasts just like a normal oven but with water. This recent innovation is marketed through commercials as a health solution to allow reduction in oils and salts yet maintaining the same quality taste. In today's increasingly health conscious society where even pop culture makes celebrities out of walking and skin care experts, products as these are growing in popularity. The increase in health consciousness has also taken effect in overseas businesses such as with the recent popularity of Korean style exfoliating-scrub beauty treatments among Japanese women.

Featured Site: Shinagawa
Shinagawa

Shinagawa manufactures and provides a wide range of high quality gaskets and washers among other packing and rubber materials including cushion rubber parts for PCs and mobile phones and lamp rubber holders for LCDs. For further information please refer to Shinagawa's English page or send an inquiry.

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Targeting the Winter Bonus Season

It is a custom for an estimated 70% of company employees in Japan to receive what is called a winter bonus, money equivalent to a month or more of salary in addition to the normal salary. Though there are many workers who put this hard earned bonus directly to savings or use it to pay off loans, marketers are always ready to profit from these winter bonus seasons. During this period, sales of electronics rise and the travel and leisure industry also sees an increase in demand as a result of these winter bonuses.

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At export-japan.com we help build successful business relationships between Japanese companies and like-minded companies all over the world. We can help you do business with Japanese companies.

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