export-japan.com's newsletter 22th November 2004 edition

Contents

Favoring Frozen Over Fresh - The Frozen Foods Market

With this year’s typhoons causing fresh vegetable prices to rise in Japan, frozen vegetables are drawing consumer attention as an alternative for their stable inexpensive price. The long-held belief that frozen vegetables cannot be as nutritious as fresh ones has also come under scrutiny due to recent health studies and innovations. Busy homes are rediscovering the time and cost benefits of frozen over fresh. Even popular chefs and businesses in the health food industry in Japan are behind its increase in popularity.

Japan has already been an important market as one of the leading importing nations in the world for fresh and processed vegetables. Now it is crucial that extra attention is invested especially on the frozen foods market for new business opportunities.

Featured Site: Seiko Industry Corporation
Seiko Industry Corporation

For persons suffering from worker fatigue, Seiko Industry Corporation's ergonomic chairs are your solution. Unlike conventional chairs that promote uncomfortable posture, Seiko’s Pro Work Chair maintains the natural state of the spine and hip with a seat base that adjusts to body movements, tilting forward, left, and right for balanced weight dispersal, as well as 12 levels of seat height adjustment. The chair's unique construction for optimum work posture reduces stress on the back and thigh facilitating better productivity. Seiko's chairs are widely used in well-known Japanese factories such as Sony and Hitachi.

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Big and Cheap for Suburbia Japan

AEON

Companies such as AEON, Japan's largest supermarket chain, are turning to malls as their next business strategy. Following the footsteps of malls such as the Mall of America in Minnesota, these new malls in Japan are hoping to create a space for young suburban families to park their cars and spend their weekends on everything from affordable entertainment, clothing, to groceries for the whole family. Payless Shoes Source and other similar discount stores, both Japanese and overseas, are cashing in on this trend as tenants. With more families in Japan buying in bulk to keep costs down, it is important to know that big and cheap is hot in suburbia Japan.

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At export-japan.com we help build successful business relationships between Japanese companies and like-minded companies all over the world. We can help you do business with Japanese companies.

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