export-japan.com's newsletter 12th October 2004 edition

Contents

Market Flash: Summary of Recent Market Trends in Japan

  • Due to the lingering BSE scare, mutton sales have increased in supermarkets and restaurants.
  • Adding to last weeks newsletter article on the growing senior market, the housing renovation industry is also in the spotlight because of the increase in customers demanding “barrier free” elderly friendly homes.
  • The gaming industry is also investing their hopes on this growing senior population with simplified consoles and software.
  • With the increase in health conscious young and old Japanese, the health foods market has again introduced a new hit with Tempeh, the fermented soybean from Indonesia dense with health promoting nutrients without the Natto smell.

Featured Event: JIMTOF 2004 – The 22nd Japan International Machine Tool Fair
JIMTOF

One of the world’s big three international machine tool fairs and largest machine tool fair in Asia will be held from November 1st to 8th at Tokyo Big Sight (Tokyo International Exhibition Center). JIMTOF 2004 will feature 5,036 booths from 523 companies (as of Sept. 29th), and events including keynote address by the Chairman of DENSO Corporation and the 11th International Machine Tool Engineers Conference (IMEC) in which machine tool researchers and engineers from around the world will participate.

The last show (21st JIMTOF) attracted 99, 251 visitors from 48 countries and regions and this year 130, 000 visitors are expected. For those interested in participating in JIMTOF 2004, pre-registration can be made at the official website (http://www.jimtof.org). Further information on the fair is available in Japanese, English, Korean, and Chinese.

To pre-register, click on the credit-card transaction link on the JIMTOF pre-registration page and complete the visitor registration form. A 1000 yen registration fee will be required through an online credit card payment. This is an essential networking opportunity for those in the manufacturing industry or interested in recent trends in Mono-Zukuri or innovative manufacturing.

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Capturing the Hearts and Wallets of the “Tween” Market
Narumiya

One of the most recent marketing phenomenons is the emergence of the “tween” market, which targets include children between the ages 7 and 14.

While a few Japanese toy and cosmetics manufactures have profited from the dedicated wallets of these new consumers, Yuzo Narumiya with his company Narumiya International, dominates the "tween" market in Japan. Juggling several clothing lines and a line of cosmetics in a joint venture with Bandai, the company produces high-priced high-quality playful fashion with his 1,600 employees including 150 designers. His success owes itself to viewing Japan’s declining birth rate as a profitable business opportunity. Manufacturers and other businesses alike should be mindful of the trend of grandparents and parents spending more money on their one or two children.

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Opportunity for Growth in the Online Japanese Market
Oisix

The online market has recently surged with the popularity of auction sites in Japan. With the increase in internet savvy health conscious consumers, Oisix an online specialty grocery store has built its business delivering organic foods to individuals and restaurants throughout Japan. Kohei Takashima who began this line of business in his twenties is expanding with another site Okasix, selling desserts online in the same ingredients conscious Oisix spirit. Not only does Oisix's success reaffirm the importance of current trends towards a more health conscious target audience, but the limitless business opportunities found in the Japanese online market.

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