Archive for October, 2007


Breaking the Sake Stereotype

Sake has lost half its market share with the increase in variety of alcohols including beer and chuhai, and with the increase in wine consumption within these past ten years. Manufacturers are currently working hard against strong stereotypes of sake being the drunken 50 to 60 year old salary man’s best friend. In order to attract a younger crowd the manufacturers produced sake sold at convenience stores with more aromas and less of a strong alcoholic smell. Major changes were made in the packaging to appeal to include a female audience.

Featured Company - Kyowa Denshi

Kyowa Denshi

Kyowa Denshi develops many products using small-scale microcomputers.

This device was developed to make it easier to use a conventional fixed coin timer.
The user / operator can set the number of coins to be inserted and the corresponding working time.
It is possible to count the number of coins accumulated, and the device remembers the remaining time even in the event of a power cut.

Applicable for use with a wide range of electrical appliances used on a time basis, etc.

For information on Kyowa Denshi or the fixed coin timer please refer to the Kyowa Denshi website or send an inquiry.

Extreme Micro Trends in Japan

Extreme ironing is an extreme sport or a performance art that began in England where participants take an ironing board and iron a few pieces of clothing at a remote location such as a side of a mountain or while doing a sport like snowboarding. Though it is debatable whether or not this is a sport and if its popularity will last, nevertheless its Japanese media coverage has increased within these past few weeks due to Japanese enthusiasts who are currently preparing for the upcoming international extreme ironing competition.

Featured Company - Ogawa Giken Co., Ltd.

Ogawa Giken Co., Ltd.

This system comprehensively measures the optical characteristics of light-emitting diodes (LEDs). The system includes everything necessary for measuring characteristics and comes ready for immediate use. Additionally, a newly developed supersensitive UV sensor is available as an option to measure white light emitting diodes with UV excitation.

For information on Ogawa Giken Co., Ltd. please refer to the Ogawa Giken Co., Ltd. website or send an inquiry.