The New Generation of Gaming
Nintendo has changed the face of the gaming industry in recent years attracting the interest of people who never thought twice about gaming such as women and the elderly and forming a new market. With new products such as the Wii Fit, created to encourage families to exercise together, possibilities for the gaming industry have expanded beyond the realms of what was previously dominated by companies such as Square Enix, the makers of popular games such as the Final Fantasy series. Following in the footsteps of the Brain Age game by Nintendo, a puzzle game to help keep the brain active targeting the elderly, a game targeting casual wine drinkers interested in learning more about wine tasting and etiquette via quizzes was recently introduced. Game creators are even finding an audience in the medical field where doctors are discovering that certain games are an effective way of motivating the elderly to keep up with their rehabilitation routines.




