Archive for 2007


The New Generation of Gaming

Nintendo has changed the face of the gaming industry in recent years attracting the interest of people who never thought twice about gaming such as women and the elderly and forming a new market. With new products such as the Wii Fit, created to encourage families to exercise together, possibilities for the gaming industry have expanded beyond the realms of what was previously dominated by companies such as Square Enix, the makers of popular games such as the Final Fantasy series. Following in the footsteps of the Brain Age game by Nintendo, a puzzle game to help keep the brain active targeting the elderly, a game targeting casual wine drinkers interested in learning more about wine tasting and etiquette via quizzes was recently introduced. Game creators are even finding an audience in the medical field where doctors are discovering that certain games are an effective way of motivating the elderly to keep up with their rehabilitation routines.

Featured Company - Iseki Tec Co., Ltd.

Iseki Tec Co., Ltd.

Iseki Tec carries out processing of parts for a wide variety of fields, ranging from small lot to mass production, including machine processing of precision parts, nuclear power plant components and hydraulic-related parts, jig and trial production parts, etc., and 3D processing.

For information on Iseki Tec please refer to the Iseki Tec website or send an inquiry.

Invest in Japanese Modern Art

Modern art in Japan reached a new level when Takashi Murakami and Yoshimoto Nara artwork were sold in the millions at an auction held in New York early this year. Pricing in the art world was once controlled by the western world but now Asian art dealers have more of a presence and voice in order to achieve their goal of promoting modern Asian art to the world. With the rising number of wealthy potential clients willing to purchase modern art for investment, this is a perfect time for the Japanese art industry to flourish.

Featured Company - Osaka N?E?D Machinery Corporation

Osaka N?E?D Machinery Corporation

This is the first product in Japan to use image processing technology with a CCD (charge coupled device) line sensor camera to automatically count hatchery fry. Its efficiency compared to traditional hand counting allows high-speed tallying with a fourth of the workers, demonstrating the effectiveness of the Fish Counter as a counting device when transplanting or shipping fish, and contributes markedly to labor-saving and streamlining. Winner of the Measurement Technology Development Award, Venture Business Competition Osaka ‘97

For information on Osaka N?E?D Mashinery Corporation or the fish counter please refer to the Osaka N?E?D Machinery Corporation website or send an inquiry.

Breaking the Sake Stereotype

Sake has lost half its market share with the increase in variety of alcohols including beer and chuhai, and with the increase in wine consumption within these past ten years. Manufacturers are currently working hard against strong stereotypes of sake being the drunken 50 to 60 year old salary man’s best friend. In order to attract a younger crowd the manufacturers produced sake sold at convenience stores with more aromas and less of a strong alcoholic smell. Major changes were made in the packaging to appeal to include a female audience.

Featured Company - Kyowa Denshi

Kyowa Denshi

Kyowa Denshi develops many products using small-scale microcomputers.

This device was developed to make it easier to use a conventional fixed coin timer.
The user / operator can set the number of coins to be inserted and the corresponding working time.
It is possible to count the number of coins accumulated, and the device remembers the remaining time even in the event of a power cut.

Applicable for use with a wide range of electrical appliances used on a time basis, etc.

For information on Kyowa Denshi or the fixed coin timer please refer to the Kyowa Denshi website or send an inquiry.

Extreme Micro Trends in Japan

Extreme ironing is an extreme sport or a performance art that began in England where participants take an ironing board and iron a few pieces of clothing at a remote location such as a side of a mountain or while doing a sport like snowboarding. Though it is debatable whether or not this is a sport and if its popularity will last, nevertheless its Japanese media coverage has increased within these past few weeks due to Japanese enthusiasts who are currently preparing for the upcoming international extreme ironing competition.

Featured Company - Ogawa Giken Co., Ltd.

Ogawa Giken Co., Ltd.

This system comprehensively measures the optical characteristics of light-emitting diodes (LEDs). The system includes everything necessary for measuring characteristics and comes ready for immediate use. Additionally, a newly developed supersensitive UV sensor is available as an option to measure white light emitting diodes with UV excitation.

For information on Ogawa Giken Co., Ltd. please refer to the Ogawa Giken Co., Ltd. website or send an inquiry.

No Secret Formula to Popularity

These past few years zoos and aquariums have experienced a surge in popularity which all began with the country’s new found fascination with Asahiyama Zoo located in a rural area in northern Japan. There is no secret magical formula to what the zoo did to increase visitors. The core reason behind its popularity lies in the zoo’s layout which was redeveloped so the animals were not just caged and displayed but redesigned so visitors can interact with the animals. Other changes include increase in number of animals and the addition of night time hours which was unexpectedly popular among the public. Zoos and aquariums across Japan followed suit and as a result have experienced its share of popularity.

Featured Company - Oho Trading Corp

Oho Trading Corp

Find high quality farm equipment at reasonable prices at Oho Trading’s
Used-farm-machines.com. This new website created specifically for selling
Japanese farm equipment overseas, is run by Oho Trading, a trading company in Japan with an extensive history of business transactions around the globe.

Oho Trading’s acquisition channels include farmers, equipment stores and specialized trading companies enabling them to provide the largest variety possible of tractors and other farm equipment at reasonable prices. After a piece of equipment is obtained, Oho Trading’s qualified mechanics service it according to their propriety quality control standards. Their checklist includes some forty items for the equipment overhaul including engine functions, driving and operation and rotary/electronic performance.

Oho Trading’s high-quality used farm equipment can be found at
Used-farm-machines.com.