Business with Stones
Ganbanyoku (rock bathing) has been the recent rage in the ever changing health and beauty industry in Japan. Especially due to the decrease in price of stones used in these bathing facilities, ganbanyoku has become the next best thing to a luxurious spa visit at a weekend getaway.
However, due to the increase in number of ganbanyoku facilities, the craze is soon expected to reach its peak. Bringing a new twist to their current services has become crucial in order to not only outlive the competition of two thousand spas nationwide but sustain the trend. A successful example is a Nagoya based ganbanyoku chain which has utilized its extensive knowledge of stones to develop unique new products for women using a stone powder with healing properties.