Archive for July, 2006


Nothing but Belgium Beer

What simply began as an online store in 1996 selling various import and domestic beers five years later became an online specialty store selling just Belgium beer. In Japan, online shopping is becoming more a part of the everyday lifestyle creating more demand for very specialized online shopping experiences such this Belgium beer store.

The site is set up so visitors can search for beer by taste, type, glass, brewery, region, and fruit and all listed beers have a picture or illustration and description to make it easy to navigate even for first time visitors unfamiliar with Belgian beer. The major part of the site’s success is due to this extra care that is put into the website including the newsletter and blog where the brewers are introduced, adding depth to the site’s products. Currently the site owner’s dedication to Belgium beer has attracted 1000 to 1500 orders a month and half are regular customers.

Featured Company - Asahi Spectra

Asahi SpectraAsahi Spectra supplies high-end optical filters and instruments for biomedical optics, fluorescence microscopy, Raman research, lasers, lithography and astronomy.

Our optical filters and instruments enhance the measurement capabilities of UV, VIS, and NIR ranges. We have developed our photonics tools for over 30 years, and are well known in Japan as one of the best optical solutions provider. We design, develop, and manufacture advanced interference filters as well as optical instruments.

For more information please refer to the Asahi Spectra website or send an inquiry.

When Tradition Meets Technology

Especially with the summer festival season at full swing, stores selling traditional Japanese festival clothing and accessories are working hard to utilize the web to expand their target markets. From traditional Japanese shirts and split toe socks worn for the summer festivals to decorations ranging from traditional to modern festival themed cell phone straps, one can find a wide range of items on these online stores.

The detailed product descriptions even for what are considered standard products for Japanese festivals such as the split toe socks are helping to boost sales. Clearly showing the online store’s strengths such as providing products that will help to make the customer’s festival a more unique experience, is what is also attracting more and more customers away from the well networked brick and mortar stores to these online stores.

More Opportunities in Japan’s Ecommerce

In Japan, ecommerce has developed these past few years to a point that even businesses selling cardboard boxes are finding opportunities to make a profit online. Previously just selling via brick and mortar, the company’s business expansion to the internet which began in 1996 is finally breaking through with 40 thousand unique visitors a day. At bestcarton.com, you will find anything from boxes for moving, storage to product delivery for individuals and major companies.

The secret to the online store is its automated quotation system. The lesson to learn here for small and medium sized online businesses is that it is not just the technology behind the system that has made the site a success. It was simply having the patience and the flexibility to accept seemingly unprofitable small orders starting from one box to gain loyal customers.

Featured Company - Goto Seiki Kogyosho

Goto Seiki KogyoshoGoto Seiki Kogyosho, accepts orders for metal mold or die related tasks, including lost-wax processing, MIM, mold forging, malleable cast iron working, die casting, sintered alloy working and pressing, etc., ranging from mold making to cutting, and post-quenching grinding finishing. Goto Seiki Kogyosho can also handle after -sales assembly and with a wide range of products and a network of cooperating companies.
For more information please refer to the Goto Seiki Kogyosho website or send an inquiry.

The Next Generation of Advertisement

According to a recent research on advertising done by online company goo research, in Japan television advertising still gets the most exposure at 60.8 percent. However, internet advertising is only a few steps away at 9.7 percent from newspaper advertising which is at 12.8 percent, and has already surpassed radio advertising at 1.9 percent and magazine advertisement at 2.7 percent. Furthermore, the research results continue with consumers expressing that if the internet and email advertisements are adjusted to their needs, almost 45 percent are expected to express interest in the advertisements.

These statistics show the emerging potential of internet advertising, which can be a great advantage for overseas businesses interested in targeting their products and services in Japan at a low cost.