After learning about the laundry delivery service business in the United States, president Mika Yamazaki started her own similar service, Wash & Fold on March 2005. The service is based on a pricing system where anything you can fit within a Wash & Fold bag will cost 2400 yen to wash. The items placed into the bag need to be washable with a normal washing machine and are simply picked up, washed and folded and delivered back to the customer. The service’s reasonable pricing and convenience have attracted around a thousand members mainly in the Tokyo area and are receiving approximately 20 bags a day.

It is difficult to say in such beginning stages whether or not the service will be able to compete once the prices of dryers decline, but the service definitely has potential in a country where more people are willing to invest their money for time away from such mundane household chores.