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Japan Close-Up is an English language monthly magazine committed to bringing the latest in Japanese business news. Find articles on the latest marketing trends and products plus in-depth insight on working in Japan.

This magazine is essential for those interested in finding a niche market in Japan for their products and services, as well as those interested in working in Japan. Please take a look at sample articles throughout the export-japan.com website.

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Current Issue

Features

Betting on the Future, Not Relaxing in Nostalgia

The news from Japan on January 10, 2008 was replayed around the world. Matsushita Electric Industrial Company, the hero of Japan's home appliance industry, announced that in October this year, the 90th anniversary of its founding, it would change its corporate name and all its brand names to unite under the single name of Panasonic. Fumio Ohtsubo, Matsushita Electric president, emphasized, “We are betting on future growth, instead of relaxing in nostalgia. In order to meet the challenge for global excellence, we must achieve this change now.”

The news from Japan on January 10, 2008 was replayed around the world. Matsushita Electric Industrial Company, the hero of Japan's home appliance industry, announced that in October this year, the 90th anniversary of its founding, it would change its corporate name and all its brand names to unite under the single name of Panasonic. Fumio Ohtsubo, Matsushita Electric president, emphasized, “We are betting on future growth, instead of relaxing in nostalgia. In order to meet the challenge for global excellence, we must achieve this change now.”

Editor's Choice: Top 10 News

Get updates on the latest news and trends all on one page

Trend Watch

A more indepth look into the latest trends

Schreiber's Picks

Co-author of "Tabloid Tokyo," Mark Schreiber introduces you to the best of Japan's tabloids

Rankings

See what Japan is thinking through various surveys

Product Of The Month

Get a sneak peak of the most innovative Japanese products

People

Spotlights non-Japanese people from various fields

Cool Technology

Focuses on the next generation of Japanese technology

Working With Japan

Advice on working in Japan from Rochelle Kopp, author of "Managing Principle of Japan Intercultural Consulting" and "The Rice-Paper Ceiling: Breaking Through Japanese Corporate Culture"

...and more