TAIHEI KOGYO CO., LTD.

	President name		Akira Sano
	Address		3-3 Choeiji, Higashiosaka-city, Osaka, 577-0055, Japan
	TEL		+81-6-6783-1451
	FAX		-
	Foundation		1927
	Capital		32,000,000 yen
	Number of employees		40
	Company URL		-
	Major lines of business		Toothbrushes, interdental brushes, oral care products
	Top market share products		Interdental brushes (41%)

Revitalizing the marketplace by developing specialized oral care products and pursuing customer satisfaction

Taihei Kogyo Co., Ltd. has a history stretching back almost 80 years in the oral care field, over which time it has established an enviable reputation for reliability throughout the industry. In addition to marketing its own-brand products, it also carries out manufacturing for several leading makers on an OEM basis.

In recent years, Taiyo Kogyo has further strengthened is position by becoming the leading maker in terms of interdental brush sales in the Japanese market. This product is sold via the retail manufacturer Jacks Co., Ltd., under the Dental Pro brand name. Since the adoption of a new manufacturing method in 1994, sales of the company’s interdental brushes have exploded to the extent that they have expanded the Japanese market for this product to ten times its previous size.

Back then, the company promoted a rise in the latent demand for interdental brushes though cost moderation as a result of the new manufacturing method. But in addition to improved cost performance, a variety of services have made significant contributions towards expanding the market for interdental brushes.

One representative example is the interdental brush size exchange service. This innovative service is aimed at consumers who are using interdental brushes for the first time. In the case that the size of the brushes purchased proves inappropriate, the customer can return the package to the store and receive a different size in exchange as a free service.

Particularly in the case of interdental brushes, it can be difficult for new consumers to purchase products that are exactly the right size. So the introduction of this service, which allows people to buy the products safe in the knowledge that they will not be spending money on something they can’t use, has helped motivate more people to begin purchasing interdental brushes.

In recent years, the contribution to sales not only of interdental brushes but of differentiated toothbrushes has been high, and in this situation, Taihei Kogyo is making a consistent effort on a daily basis to ensure that it can continue to provide people with really useful products and services.