NISSA CHAIN CO., LTD.

	President name		Takio Ogino
	Address		4-3-23 Tomoi, Higashiosaka-city, Osaka, 577-0816, Japan
	TEL		+81-6-6722-8221
	FAX		+81-6-6723-1746
	Foundation		1935
	Capital		40,000,000 yen
	Number of employees		65
	Company URL		http://www.nissa.co.jp (Japanese only)
	Major lines of business		Small chains, wires, wire products, do-it-yourself products
	Top market share products		Small chains (65%)

Responding to consumer needs with a wide variety of high-quality chains

NISSA CHAIN CO., LTD. handles the manufacture and sale of small chains including those used by general consumers. They deliver a variety of products to companies, particularly do-it-yourself kits to stores with home centers.

Nissa Chain got its start in 1935 when Kenji Ogino began wholesaling hardware. Since Ogino incorporated the company and switched to the current format in 1951, Nissa Chain has been providing high-quality goods to customers more than 50 years.

Nissa Chain handles more than 10,000 chain products in a wide variety of shapes, sizes, platings and materials, holding 65% of the market share. The demand for chains in the marketplace is immense as they are used in a wide variety of ways. Nissa Chain has built its solid position in the industry based on its motto of Quality First and always works hard to develop new products. To support those efforts, they developed a unique production system, opening the first fully automated chain plant in 1964 and expanding to a new plant in 1995.

With those plants, Nissa Chain is able to provide higher quality chains at more reasonable prices. With nearly 100 machines, all production equipment in the factories is originally designed and, combined, produces more than one million meter chains per month.

Nissa Chain leverages the expertise it has developed from its experience in manufacturing and sales to optimize the product lineup at retailers based on location and regional characteristics. With its direct communication routes to consumers using POP (point of purchase), price cards and catalogs, Nissa Chain cuts the time required to make a sale. By analyzing opinions and data from retailers, Nissa Chain understands where market needs are and systematically provides sales consultation that leads to new product development.

As the types of chains continue to diversify, Nissa Chain will continue in its forward efforts to propose new ideas, always working to maintain its status as an eminent general goods improving the lives of consumers in the world.